What is Business Intelligence (BI) and why is it important?

BI makes it easier to better understand your business so you can make more informed decisions.

Making great decisions requires relevant and accurate information. All businesses generate a wealth of data, but often it’s hidden away in a number of digital and, in some cases, paper based systems.

BI can provide valuable business insights that help you focus your time on analysing meaningful information rather than searching for disparate data. This makes it easier to make informed decisions allowing you to:

  • Better understand your customers needs and habits so you can enhance their customer experience
  • Understand the link between efforts/resources and performance
  • Respond more quickly to changing conditions and undesirable trends
  • Streamline your planning process
  • Better understand your operations and the key challenges facing your staff

What are the common challenges organisations face when trying to analyse their Business Information?

Data is stored in siloed platforms that do not interact with each other
People find information is difficult to find or are unclear as to whether it exists
Some information can only be viewed as a snapshot and isn’t stored for ongoing analysis
Databases are not technically well designed for extracting data
Data may be held in older versions of systems offline or stored in an unstructured manner, such as separate excel files, in a range of locations

How does our BI consulting process work?

We tailor our consulting to your needs

Diamond works with you to assess your current environment and adapts our consulting approach to meet your requirements. We can provide a suitable level of engagement from a basic appraisal to a comprehensive multi-phase project. We can also focus primarily on business objectives, technical aspects or both.


Diamond IT's Business Intelligence Consulting process


We can help you scope and design your ideal BI environment and then directly or via project management help you implement it. You’ll be in a better place to satisfy customers, streamline operations and achieve your objectives.


We help make it easier for you to make the right decisions at the right time.

Stay Connected